High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Marketing 101: Effective Landing Pages

Marketing 101: Effective Landing Pages

For small businesses, large companies and professional individuals, staying ahead on marketing tactics is an important component in growing an organization. One such marketing tactic is the popular use of landing pages. When visitors go to a website, they can oftentimes feel overwhelmed and lost with all of the different options; however, with the use of a landing page, website visitors come through a variety of different sources for one specific reason.

Unlike a typical homepage, landing pages are a separate component of a website, and prompt visitors to take a specific action, such as trying out a new service or signing up for an email list. Therefore, landing pages are a critical part of a marketing strategy because of their targeting and lead generation capabilities. When it comes to building strong landing pages, there are vital components. In today’s lesson of Marketing 101, learn how you can create effective landing pages.

Clean Design
With web content in general, a clean design tends to be the best design. However, with landing pages in particular, a clean design is most often preferred. When visitors come to landing pages, they expect to be guided from Point A to Point B quickly and efficiently, without feeling overwhelmed by too many colors or information. Your goal with a landing page is to create the easiest experience possible for your visitor. Making sure to keep the design crisp and neat will help drive visitors through the landing page and help improve lead conversion rates.

Consistent Messaging
Messaging is a vital part of your landing page; after all, your goal is to get visitors to act, right? Therefore, consistent messaging matters. From the advertisement, to the headline, all the way through the copywriting, consistent messaging is vital. For example, if your advertisement says, “Stay up to date with our latest news!”, that same information should be included in the headline of the landing page, then throughout. Using the same language throughout a landing page creates a predictable and relevant user-experience, helping visitors stay on track easily.

Emotional Content
As most marketers could probably tell you, human beings tend to be driven more by emotion than logic. We tend to do what feels like the right decision, not necessarily what is the right decision. Keep this in mind when drafting up the content for your landing page. Spewing facts and information can definitely be helpful for visitors, but oftentimes it won’t compel them into taking that final leap of faith. Speak directly to clients’ emotions through engaging vocabulary.

Visual Appeal
A landing page full of single-space, black and white font definitely doesn’t seem like something interesting to read. Instead, be aware of the content you utilize in your landing page, and how visually appealing it is to visitors. Eye-catching images and impactful videos can say a lot more than full paragraphs worth of text. Pair these with some colors that pop or interesting fonts, and you can take your landing page to the next level—while still maintaining a clean design.

Call to Action
Finally and most importantly, you want landing pages visitors to do something when they visit. This is where the call to action comes in. Your call to action should be big, bold and clear. Create a prominent button that users can easily see and click, with messaging that feels inviting. Think of your CTA button as an “I want to…” button. For example, no one wants to “Submit.” But, people might want to “Join our team!” Strong, clear and fun CTAs can be the ultimate difference between a bounce and a lead-conversion for your landing page.

Marketing strategies matter for businesses, and landing pages are no exception. With their targeted approach and calls to action, landing pages help drive greater lead conversions for new and prospective clients. Next time you draft up a landing page, use some of these tips to help get the best results and grow your business.

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